Saturday, December 30, 2006

Beard Papa

I'm intrigued by its name alone. Who names a cream puffery "Beard Papa"? I remember first hearing about it through friends in Hawaii; sharing stories about people who would line up (potentially for hours) to purchase these cream puffs and everyday, they would sell out. However, that's the way Hawaii works...their trends are fast and furious. So when I heard they were opening in Los Angeles I told myself I needed to see what the hype's about. However, they placed Beard Papa in a shopping center right smack in the crazy heart of Hollywood (mainly built for tourists), so of course it's taken me over a year to get over there even if it's less than 5 miles away. Anyway, last night I finally stepped hoove in the puffery and we were pleasantly greeted with no lines and a smiling puffette ready to take the order. As they were packaging the puffs, I noticed that their business card read "Healthy and Delightful" - what?! Delightful sure, but healthy? Interesting. The shell was light and crisp, the custard contained real vanilla beans. Delish. Since they're healthy I guess I can eat more! And please check out their story online, it's pure awesomeness!!! Those Japanese sure seem happy! I want to meet the bearded man who smokes puffs out of his cigar.

Beard Papa
http://www.muginohousa.com/
6801 Hollywood Blvd, #153
Hollywood, CA 90028
323-462-6100